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Case Study – The Persuaders, modern wine bar complimented with classic café stools, courtesy of Pub Stuff Ltd

The Persuaders deliver an inspired re-launch for Hardy’s Chardonnay with a little help from Pub Stuff Ltd

The Persuaders Ltd is a creative design agency who works with an enviable range of high profile international brands to breathe magic into their event marketing projects. Household names such as Benefit Cosmetics, Diageo, Selfridges, Intel, Braun and many more have been on the receiving end of highly creative bespoke solutions for exhibitions, fashion shows, photo shoots, product launches, installations and tours.

In spring 2014, Hardy’s, the renowned winemaker, had decided to reappraise its Chardonnay wine range. Part of the creative programme was to create a modern wine-bar environment that would be open for wine sampling over a 3 day period – 1 for press and 2 for consumers.

The Persuaders took an empty white space and created a brick faced internal space, with a book backed bar, stunning chandeliers and one further ‘secret room’. This room was created for both wine tasting and sampling Alex James’ (musician turned artisan cheese-maker) fine cheeses.

They sourced over 50 of the latest urban style classic Xavier inspired reproduction café stools from leading contract furniture provider, Pub Stuff Ltd. “The stools were a brilliant addition to our ‘back to basics’ style wine bar,” said Andy McDonald from The Persuaders.

Modern, classic café bar stools, tables and chairs

The range of café chairs, stools and tables represent the epitome of cool industrial living. The key features are their durable metal frame, elegant matt burnished bronze finish, stunning industrial design and suitability for both indoor and outdoor use.

“The urban look and feel of the stools fitted right into our fresh take on the traditional social environment of a wine bar, a place for friends to meet and catch up over a lovely chilled glass of Chardonnay. Sally at Pub Stuff was great, ensuring a fast turnaround for us despite time pressures and reassuring us that they would arrive in time” he continued.

Pub Stuff supply contract furniture to the pub, café, hotel, bar and hospitality industry.

More than 3000 chairs and tables are always available in stock. Chairs can be upholstered in a choice of contract fabrics to suit the colour scheme of the venue and to complement a wide range of tables, from farmhouse to modern, including Pub poseur tables and Pub, Restaurant and Cafe dining tables as well as complete restaurant table and chair sets.

The creative team at The Persuaders chose to add their own fabric to the stools on this occasion, with vibrant bright padded cushions to suit the theme of the bar. Further Xavier inspired reproduction café stools were used in the ‘secret’ room around a simple oak table on a 16th century wooden floor finished with a smattering of oak chips to deliver the finishing touch.

“We’ve been delighted with the service and stools from Pub Stuff and as well as a plan to re-use the stools” continued Andy McDonald, “we have just placed another order for additional furniture for our next project!”

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